Our Story

Funny how things come together.

For some time I had been looking for a way to get my photographs off the hard drive and out into the world. When my daughter was diagnosed with Type 1 Diabetes at ten years old, I could not have imagined that we would end up here, with a healthy, confident young woman eager to improve the lives of people in difficult circumstances, and also the perfect means to solve my photos’ confinement woes. It seems people who are unwilling to wear traditional medical alert jewelry because it is too ‘medical’, are attracted to the cDogs. Playful or beautiful, hobby or logo, show your personal style on your cDog dog tag!

And so it began…

From there, we began making keychains without the medical alert. Then, custom ID tags for our musician friends, custom keychains and pendants for memorials and for fun. It was a short hop to other types of wearable art, including the cuff bracelets that also became Doodle Cuffs! Fun and useful, too!

The ideas kept coming and things started getting a little crazy. Major life changes wreaked havoc for a while, too. Ready for a new beginning, Sally met with a great team of mentors from her local SCORE chapter. They asked a lot of questions, pawed over a bunch of product, shot ideas back and forth, and then asked The Question: What do you need from us, Sally? My answer: Rein me in. Help me focus on the ideas that will move my business forward. That’s exactly what they did.

And here we are today with renewed enthusiasm for our fantastic product and our shiny new business model! We’d love to tell you more about it, to set up at your event, provide a winning product for your fundraiser, put a great product on your retail store’s shelves, or set your smart phone up with a spiffy new wardrobe!

~ Sally and the cShoresal.com family